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	<title>TheOneAndTheOnly.com - Andrew Buckman</title>
	<link>http://www.theoneandtheonly.com</link>
	<description>from the mind of Andrew Buckman</description>
	<pubDate>Wed, 30 Jul 2008 18:24:00 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
	<language>en</language>
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		<title>Comparative Advertising</title>
		<link>http://www.theoneandtheonly.com/2008/07/30/comparative-advertising/</link>
		<comments>http://www.theoneandtheonly.com/2008/07/30/comparative-advertising/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 18:24:00 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[comparative advertising]]></category>

		<category><![CDATA[cuil]]></category>

		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.theoneandtheonly.com/2008/07/30/comparative-advertising/</guid>
		<description><![CDATA[The people over at Cuil.com should read this newsletter issue on comparative advertising.  I&#8217;d like to add one more thing to their email and that is: if you&#8217;re going to compare yourself, be certain you get your facts in order first.  Sure it got them some quick press, even prompting Google to release an idea [...]]]></description>
			<content:encoded><![CDATA[<p>The people over at Cuil.com should read this newsletter issue on <a href="http://www.marketingprofs.com/news/customer-behavior/index.asp?nlid=466&amp;cd=dmo121">comparative advertising</a>.  I&#8217;d like to add one more thing to their email and that is: if you&#8217;re going to compare yourself, be certain you get your facts in order first.  Sure it got them some quick press, even prompting Google to release an idea of how big their index is now, something they haven&#8217;t done in awhile, but how long will the buzz last now that their <a href="http://www.cuil.com/info/">claim to fame</a> (world&#8217;s biggest search engine, 3x as many pages as Google) turns out to be merely <a href="http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html">one tenth the size</a> of Google&#8217;s?</p>
<p>I do think the name is pretty clever though.</p>
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		<title>Urchin 5 Stats Stopping</title>
		<link>http://www.theoneandtheonly.com/2007/03/17/urchin-5-stats-stopping/</link>
		<comments>http://www.theoneandtheonly.com/2007/03/17/urchin-5-stats-stopping/#comments</comments>
		<pubDate>Sun, 18 Mar 2007 00:23:20 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Plesk]]></category>

		<category><![CDATA[The Site]]></category>

		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.theoneandtheonly.com/2007/03/17/urchin-5-stats-stopping/</guid>
		<description><![CDATA[So it seems there&#8217;s something wrong with Urchin 5 that is preventing my web stats from being compiled out of the logs files and into Urchin&#8217;s reporting interface.  This began happening a year after I switched to the current server (running Plesk 7.5) and I noticed it on a few more important domains and [...]]]></description>
			<content:encoded><![CDATA[<p>So it seems there&#8217;s something wrong with Urchin 5 that is preventing my web stats from being compiled out of the logs files and into Urchin&#8217;s reporting interface.  This began happening a year after I switched to the current server (running Plesk 7.5) and I noticed it on a few more important domains and found a fix at that time.  Meanwhile I wrote myself a post-it note to go back and fix it on the rest of the domains, which of course I never did.  Today I was curious about some stats for one of the domains I hadn&#8217;t fixed and thankfully was still able to find my note.  I&#8217;ve decided to blog the solution so that I don&#8217;t have to worry about losing that note any longer and hopefully it will help someone else in the future as well.</p>
<p>If you try processing your log by clicking the &#8220;Run Now&#8221; button in Urchin Admin and see the following message come up, these instructions should help with your problem.<br />
<code>WARNING: (7063-54-63) Unable to open database for writing since it has been archived</code></p>
<p>The official solution to this problem exists on the Urchin Help site (now owned by google) at this location:<br />
<a href="http://www.google.com/support/urchin45/bin/answer.py?answer=28527&#038;topic=7393">http://www.google.com/support/urchin45/bin/answer.py?answer=28527&#038;topic=7393</a></p>
<p>My more detailed walkthrough follows&#8230;</p>
<p>The problem has to do with the archiving feature on a per domain basis.  If you login to the Urchin Admin interface and configure the profile for that domain, there is a Storage/DB tab.  On the tab you&#8217;ll see &#8220;Archive DB Options&#8221; with options for on/off and a timeframe for archiving if you leave it on.  Change the setting for &#8220;Archive DB&#8221; to off and click &#8220;Update&#8221; to save your change.</p>
<p>The second half of the fix is a bit trickier and will require shell access to your server with an appropriate permissions level that grants you access to urchin&#8217;s installation directory.  I logged in via ssh and switched to the superuser account to perform the following tasks (obviously you do so at your own risk, remember when you&#8217;re the superuser you have the power to break many things you don&#8217;t want to break).  First, find where urchin is storing its reports for the domain you&#8217;re fixing (/usr/local/urchin/data/reports/theoneandtheonly.com/ for this domain).  Change to that directory and look at the contents.  You should see a variety of zip files named with the following format: YYYYMM-archive.zip.  You should unzip these files to restore the data from the archives and remove the archive.zip files after they&#8217;ve been unzipped.  This is important, you MUST remove the archive files, or at least move them to another directory so Urchin doesn&#8217;t see them.</p>
<p><strong>UPDATE</strong>: By request, here is a list of the commands I ran for step 2&#8230;<br />
<code>cd /usr/local/urchin/data/reports/theoneandtheonly.com/<br />
unzip *-archive.zip<br />
mkdir archive-backup<br />
mv *-archive.zip archive-backup<br />
</code></p>
<p>After both steps above are complete, go back to your Urchin Admin interface and run the stats report.  You should see it processing your log files again and your missing data should fill in.  Depending on the log file rotation schedule for your webserver you may or may not have gaps.  If you keep backups on your server of all the logs, you should be able to reconfigure urchin to process the old files if you don&#8217;t have it setup that it does so already.</p>
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		<title>Outstanding Advertising</title>
		<link>http://www.theoneandtheonly.com/2006/05/18/outstanding-advertising/</link>
		<comments>http://www.theoneandtheonly.com/2006/05/18/outstanding-advertising/#comments</comments>
		<pubDate>Thu, 18 May 2006 23:43:21 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.theoneandtheonly.com/2006/05/18/outstanding-advertising/</guid>
		<description><![CDATA[These are by far the funniest commercials I&#8217;ve seen for a car dealership in some time.  Absolutely outstanding.  1 and 4 are my personal favorites.
Trunk Monkey Commercials
]]></description>
			<content:encoded><![CDATA[<p>These are by far the funniest commercials I&#8217;ve seen for a car dealership in some time.  Absolutely outstanding.  1 and 4 are my personal favorites.<br />
<a href="http://www.trunkmonkeyad.com">Trunk Monkey Commercials</a></p>
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		<title>Dell 2405FPW for $779 again!</title>
		<link>http://www.theoneandtheonly.com/2005/10/11/dell-2405fpw-for-779-again/</link>
		<comments>http://www.theoneandtheonly.com/2005/10/11/dell-2405fpw-for-779-again/#comments</comments>
		<pubDate>Wed, 12 Oct 2005 01:09:27 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[The Site]]></category>

		<guid isPermaLink="false">http://www.theoneandtheonly.com/2005/10/11/dell-2405fpw-for-779-again/</guid>
		<description><![CDATA[It&#8217;s back!  $779 buys you 24&#8243; of 1920&#215;1200 real estate on your desk!
Use coupon code D8Q403R9G4FJ32  for 35% off.
Update: WFQ9X9GW1VT?2R for 35% off.
Update again: 69$8KC79D53S2H for 35% off.
Final update: I&#8217;m guessing that&#8217;s it for this quarter.
Dell 2405FPW
]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s back!  $779 buys you 24&#8243; of 1920&#215;1200 real estate on your desk!</p>
<p>Use coupon code <del datetime="2005-10-13T19:18:1205:00">D8Q403R9G4FJ32  for 35% off</del>.<br />
<del datetime="2005-10-23T22:31:3805:00">Update: WFQ9X9GW1VT?2R for 35% off.</del><br />
<del datetime="2005-10-29T11:10:3005:00">Update again: 69$8KC79D53S2H for 35% off.</del></p>
<p>Final update: I&#8217;m guessing that&#8217;s it for this quarter.</p>
<p><a href="http://accessories.us.dell.com/sna/productdetail.aspx?sku=320-4221&#038;c=us&#038;l=en&#038;cs=19&#038;category_id=2999&#038;page=external">Dell 2405FPW</a></p>
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		<title>The world has ended.</title>
		<link>http://www.theoneandtheonly.com/2005/08/02/the-world-has-ended/</link>
		<comments>http://www.theoneandtheonly.com/2005/08/02/the-world-has-ended/#comments</comments>
		<pubDate>Wed, 03 Aug 2005 00:26:54 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[The Site]]></category>

		<guid isPermaLink="false">http://www.theoneandtheonly.com/2005/08/02/the-world-has-ended/</guid>
		<description><![CDATA[First Intel CPUs and now a &#8220;four button&#8221; mouse from Apple?  I must say it&#8217;s about time somebody used a ball for the wheel, hey look a mouse with a trackball!    I&#8217;m starting to think Apple really is serious about courting Windows users over to their camp this time.  Slick [...]]]></description>
			<content:encoded><![CDATA[<p>First Intel CPUs and now a &#8220;four button&#8221; mouse from Apple?  I must say it&#8217;s about time somebody used a ball for the wheel, hey look a mouse with a trackball!  <img src='http://www.theoneandtheonly.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  I&#8217;m starting to think Apple really is serious about courting Windows users over to their camp this time.  Slick little reasonably priced computer?  Check.  Two (or more) button mouse available?  Check.  The same Intel processors available with Windows so fights over speed are nearly pointless?  Check (soon).  Change your mind and decide you can&#8217;t live without Windows, reformat to Windows-only or dual-boot?  Sounds like it, check.</p>
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		<title>Dell 2405FPW Insanity</title>
		<link>http://www.theoneandtheonly.com/2005/07/28/dell-2405fpw-insanity/</link>
		<comments>http://www.theoneandtheonly.com/2005/07/28/dell-2405fpw-insanity/#comments</comments>
		<pubDate>Fri, 29 Jul 2005 00:50:17 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[The Site]]></category>

		<guid isPermaLink="false">http://www.theoneandtheonly.com/2005/07/28/dell-2405fpw-insanity/</guid>
		<description><![CDATA[Wowsers.  So I bought one of the Dell 24&#8243; monsters (2405FPW) and it arrived this week.  Just plain crazy, the thing absolutely dwarfs everything around it.  I LOVE IT!  Best thing I&#8217;ve bought computer-wise in ages.  When I saw it for $779 (the best deal I&#8217;ve seen on it yet, [...]]]></description>
			<content:encoded><![CDATA[<p>Wowsers.  So I bought one of the Dell 24&#8243; monsters (2405FPW) and it arrived this week.  Just plain crazy, the thing absolutely dwarfs everything around it.  I LOVE IT!  Best thing I&#8217;ve bought computer-wise in ages.  When I saw it for $779 (the best deal I&#8217;ve seen on it yet, and so much cheaper than Apple&#8217;s 23&#8243; Cinema Display) I just had to snap one up.  If you&#8217;ve got $800-900 lying around, treat yourself to one of these monster LCDs from Dell, regret it you won&#8217;t.</p>
<p>I of course happen to have an HDTV card in my computer and can watch over the air broadcasts.  Back at 1280&#215;960 on my old monitor I could really only see 720p at full resolution, now at 1920&#215;1200 on the monster I can see full 1080i in all its glory, and glorious it is.  If you&#8217;ve got a reasonable fast computer and a high-res display, be sure and check out the High Definition WMV files from Microsoft at their <a href="http://www.microsoft.com/windows/windowsmedia/content_provider/film/ContentShowcase.aspx">WMV HD Showcase</a>.  Available downloads at 720p and 1080p that are a sight to behold.  Apple also has an <a href="http://www.apple.com/quicktime/hdgallery/">HD Gallery</a> for their new QuickTime 7 format (still in beta for Windows-based computers), also gorgeous, though they don&#8217;t appear to let you try 1080p on Windows (yet?).</p>
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		<title>Wordpress Plugin: Editor Search 1.3</title>
		<link>http://www.theoneandtheonly.com/2005/06/07/wordpress-plugin-editor-search-13/</link>
		<comments>http://www.theoneandtheonly.com/2005/06/07/wordpress-plugin-editor-search-13/#comments</comments>
		<pubDate>Tue, 07 Jun 2005 21:36:25 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.theoneandtheonly.com/2005/06/07/wordpress-plugin-editor-search-13/</guid>
		<description><![CDATA[Just a quick note announcing an update to my WordPress Plugin, Editor Search, now at version 1.3.
Word searching now wraps in both Firefox and Internet Explorer.  I also made a small usability improvement (I think) in this version, when you click in one of the input boxes, the other will clear.  Now you [...]]]></description>
			<content:encoded><![CDATA[<p>Just a quick note announcing an update to my WordPress Plugin, Editor Search, now at version 1.3.</p>
<blockquote><p>Word searching now wraps in both Firefox and Internet Explorer.  I also made a small usability improvement (I think) in this version, when you click in one of the input boxes, the other will clear.  Now you won&#8217;t be searching for &#8216;Firefox&#8217; and still have the line number 5 in your other entry box.  It was annoying me so I fixed that.</p></blockquote>
<p>I&#8217;ve also added the option to include the javascript externally, though it is off by default.  For more details and to download the plugin, head on over to its permanent home with the link below.</p>
<p><a href='/wordpress-editor-search/' title='Editor Search Permalink'>Editor Search Plugin for WordPress</a></p>
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		<title>Thoughts on Apple moving to Intel</title>
		<link>http://www.theoneandtheonly.com/2005/06/06/thoughts-on-apple-moving-to-intel/</link>
		<comments>http://www.theoneandtheonly.com/2005/06/06/thoughts-on-apple-moving-to-intel/#comments</comments>
		<pubDate>Mon, 06 Jun 2005 17:50:36 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://www.theoneandtheonly.com/2005/06/06/thoughts-on-apple-moving-to-intel/</guid>
		<description><![CDATA[So Apple admits the unthinkable, they really have been compiling and running MacOS X on Intel all these years, just in case.  With the talk about reduced power consumption, I&#8217;d think they must be looking at the Pentium M chips as the Pentium 4 &#038; Pentium D don&#8217;t exactly sip the power.  Two [...]]]></description>
			<content:encoded><![CDATA[<p>So Apple admits the unthinkable, they really have been compiling and running MacOS X on Intel all these years, just in case.  With the talk about reduced power consumption, I&#8217;d think they must be looking at the Pentium M chips as the Pentium 4 &#038; Pentium D don&#8217;t exactly sip the power.  Two dual-core Pentium M chips in a PowerMac could be quite the screamer and I&#8217;d bet still lower power consumption than a current single-core G5.  One has to wonder if they aren&#8217;t looking at AMD also, as I recall, the Athlons use quite a bit less power than the P4s, though I don&#8217;t recall how they compare to the Pentium Ms.</p>
<p>Rosetta.  Running PowerPC-compiled apps on the Intel.  I can admit to having tried the impressive <a href="http://pearpc.sourceforge.net/">PearPC</a>, but slow didn&#8217;t even begin to describe the initial experience.  Admittedly I tried it again a few months later with a newer build and it was significantly faster but still barely usable in my book.</p>
<p>One potentially huge benefit would be VirtualPC.  If the switch enables VirtualPC to run WinXP on OS X as fast as VirtualPC currently works on a Windows-based PC, that&#8217;d be pretty cool.  What I&#8217;d really like to see is another Apple branded technology announced for 10.5 basically building in VirtualPC technology.  Running Windows apps directly without actually loading a VirtualPC-type Windows XP system?  Despite the potential security issues, that would be impressive and really eliminate a major reason for the average consumer to shy away from the Mac platform.  Alas, no announcement on any such thing today, hopefully they&#8217;re just keeping that one a secret until 10.5 is closer.  <img src='http://www.theoneandtheonly.com/wordpress/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
So, a completely new lineup of dual-core Intel-based PowerMacs coupled with another release of MacOS X (10.5 Leopard) in time for Longhorn.  Could Apple actually be giving Microsoft a serious run for their money?</p>
<p>Interesting tidbit from MacRumors.com&#8230; Developer transition kit - 3.6Ghz P4, for select and premier developers only $999.  Tack on $500 for the Select Developer membership, not bad at all.  Cheaper than even the bottom-rung PowerMac Single 1.8ghz G5 in the developer program at $1199 (+$500), I can&#8217;t wait to see the full specs and how it compares in speed.</p>
<p><strong>Update</strong>: Bummer, you have to return the development P4 unit &#8220;by 2006&#8243; when I&#8217;d imagine the true Intel-based units will be available.</p>
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		<title>Apple to Intel</title>
		<link>http://www.theoneandtheonly.com/2005/06/06/apple-to-intel/</link>
		<comments>http://www.theoneandtheonly.com/2005/06/06/apple-to-intel/#comments</comments>
		<pubDate>Mon, 06 Jun 2005 17:30:20 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://www.theoneandtheonly.com/2005/06/06/apple-to-intel/</guid>
		<description><![CDATA[Wow, it&#8217;s true.
Engadget
]]></description>
			<content:encoded><![CDATA[<p>Wow, it&#8217;s true.</p>
<p><a href="http://www.engadget.com/entry/1234000137045772/">Engadget</a></p>
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		<title>Google Sitemaps Thoughts</title>
		<link>http://www.theoneandtheonly.com/2005/06/04/google-sitemaps-thoughts/</link>
		<comments>http://www.theoneandtheonly.com/2005/06/04/google-sitemaps-thoughts/#comments</comments>
		<pubDate>Sat, 04 Jun 2005 10:00:36 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
		
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.theoneandtheonly.com/2005/06/04/google-sitemaps-thoughts/</guid>
		<description><![CDATA[Since hink asked, here are my thoughts on the whole Google Sitemaps idea.
Overall, I love it.  The ability to tell the search engines &#8220;hey, check this page out often and don&#8217;t bother with these over here but once a month&#8221; could prove quite useful.  That said, part of me wonders if it isn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>Since <a href="http://www.hinkybox.com/">hink</a> <a href="http://www.theoneandtheonly.com/2005/06/04/google-sitemaps/#comment-16">asked</a>, here are my thoughts on the whole Google Sitemaps idea.</p>
<p>Overall, I love it.  The ability to tell the search engines &#8220;hey, check this page out often and don&#8217;t bother with these over here but once a month&#8221; could prove quite useful.  That said, part of me wonders if it isn&#8217;t just adding extra work for web developers that already have too much to do, though for a proper dynamic site a little work upfront to let the site generate the sitemap itself should mostly negate that.  Even so, Google seems to do a pretty good job on their own without our input.</p>
<p>Then of course we all know that (the majority of?) sites will use the sitemaps completely improperly.  Does anyone want to bet how many &#8220;webmasters&#8221; will setup a Google Sitemap telling them to check every single page, every day, with all pages at a priority of 1.0 because everything on my site is important!  The concept of &#8216;relative to other pages on the same site&#8217; will escape them and while they&#8217;re only hurting themselves with that, I feel for anyone having to explain to a client why a particular page on their site was only assigned a 0.3 priority let alone 0.1.</p>
<p>In the end I expect it will stick around, Google will ignore a good portion of them due to improper setup, and those with well designed sitemaps will benefit.  Which I like to think is a good thing.</p>
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