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Comparative Advertising

Blogged in Marketing by Andrew · Wednesday July 30, 2008

The people over at Cuil.com should read this newsletter issue on comparative advertising.  I’d like to add one more thing to their email and that is: if you’re going to compare yourself, be certain you get your facts in order first.  Sure it got them some quick press, even prompting Google to release an idea of how big their index is now, something they haven’t done in awhile, but how long will the buzz last now that their claim to fame (world’s biggest search engine, 3x as many pages as Google) turns out to be merely one tenth the size of Google’s?

I do think the name is pretty clever though.

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